Press & Brand Assets

# Clinical Terminal Press Kit

Official logos, the LinkedIn banner, brand colors, and fonts — for press, partners, and media. Everything here is free to use to reference Clinical Terminal; please don’t alter the marks.

[↓Download all assets (.zip)](/press/clinical-terminal-press-kit.zip)

Logomark

![Clinical Terminal logomark on dark](/press/ct-logomark-dark.png)

![Clinical Terminal logomark on light](/press/ct-logomark-light.png)

The command-prompt mark. Use the light version on dark backgrounds and the dark version on light. The red cursor is the only colored element.

[↓SVG · dark bg](/press/ct-logomark-dark.svg)[↓SVG · light bg](/press/ct-logomark-light.svg)[↓PNG · dark bg](/press/ct-logomark-dark.png)[↓PNG · light bg](/press/ct-logomark-light.png)[↓Animated SVG](/press/ct-logomark-animated.svg)[↓App icon PNG](/press/ct-app-icon.png)

Logo + Wordmark Lockup

![Clinical Terminal lockup on dark](/press/ct-lockup-dark.png)

![Clinical Terminal lockup on light](/press/ct-lockup-light.png)

[↓PNG · dark bg](/press/ct-lockup-dark.png)[↓PNG · light bg](/press/ct-lockup-light.png)

LinkedIn Banner

![Clinical Terminal LinkedIn banner](/press/ct-linkedin-banner-2x.png)

Company-page cover, 1128×191. The 2× and 3× files are the same artwork at higher resolution — LinkedIn downscales and keeps them crisp.

[↓1128 × 191](/press/ct-linkedin-banner.png)[↓2256 × 382](/press/ct-linkedin-banner-2x.png)[↓3384 × 573](/press/ct-linkedin-banner-3x.png)

Color

Editorial Red

\#D21A1A

Ink

\#0B0F14

Dark Canvas

\#0A0E14

Paper

\#FFFFFF

Mist

\#E2E8F0

The system is grayscale — emphasis comes from weight and contrast. Editorial red is used sparingly: the cursor accent and category labels only, never as a fill on buttons or panels.

Typography

Aa

Newsreader

Headlines (serif)

Aa

Outfit

Body & UI (sans)

Aa

JetBrains Mono

Data & labels (mono)

All three are free via Google Fonts. Editorial serif headlines over a geometric sans, with mono for data and labels.

Usage

Do

- Keep clear space around the mark equal to its own height.
- Use the mark on solid backgrounds — dark or light.
- Keep the red on the cursor only.

Don’t

- Recolor the chevron, rotate, stretch, or add effects.
- Round the corners or place the mark on busy imagery.
- Animate the mark below \~20px — use the static version.

Need a format that isn’t here? Reach the team at [clinicalterminal.com](https://clinicalterminal.com).