Press & Brand Assets
Clinical Terminal Press Kit
Official logos, the circular profile picture, the LinkedIn banner, the Facebook cover, brand colors, and fonts — for press, partners, and media. Everything here is free to use to reference Clinical Terminal; please don’t alter the marks.
The command-prompt mark. Use the light version on dark backgrounds and the dark version on light. The red cursor is the only colored element.
For social profiles that crop avatars to a circle — Facebook, Instagram, X, LinkedIn. The mark and ring sit inside the safe circle, so nothing clips. Upload the square file; the platform masks it (left preview). Use 400×400 or larger.
Company-page cover, 1128×191. The 2× and 3× files are the same artwork at higher resolution — LinkedIn downscales and keeps them crisp.
Business-page cover, 820×312 (the size Facebook displays). The 2× and 3× files are the same artwork at higher resolution — upload the 2× for a crisp result on retina screens. Key content sits centered so Facebook’s mobile crop stays clean.
The system is grayscale — emphasis comes from weight and contrast. Editorial red is used sparingly: the cursor accent and category labels only, never as a fill on buttons or panels.
All three are free via Google Fonts. Editorial serif headlines over a geometric sans, with mono for data and labels.
- Keep clear space around the mark equal to its own height.
- Use the mark on solid backgrounds — dark or light.
- Keep the red on the cursor only.
- Recolor the chevron, rotate, stretch, or add effects.
- Round the corners or place the mark on busy imagery.
- Animate the mark below ~20px — use the static version.
Need a format that isn’t here? Reach the team at clinicalterminal.com.