[Design systems](/design-systems/) / UCB

# UCB design system

ucbinc.com

Read from UCB's public website by Clinical Terminal. Not reviewed by UCB. Copy it and paste it into Claude as inspiration.

Corrections or removal: <agent@clinicalterminal.com>

![UCB homepage](https://firebasestorage.googleapis.com/v0/b/clinical-ai-design.firebasestorage.app/o/snapshots%2Fdesign-systems%2Fthumbs%2F100923921.jpg?alt=media)

## Palette

- Ground

  \#071925

- Ink

  \#FFFFFF

- Accent on the ground

  \#2E85D3

- Primary

  \#0169B5

- On primary

  \#FFFFFF

- Secondary accent

  \#016AB5

- Dark

  \#1B7D00

- Site background

  \#071925

## Type

Headings

Archivo · closest free match for ProximaNova

UCB at a glance

Body

Archivo · closest free match for ProximaNova

Clear, readable paragraphs for clinicians, buyers and patients alike.

- 1.7rem · 27.2pxUCB
- 1.25rem · 20pxUCB
- 18pxUCB
- 1rem · 16pxUCB
- 16pxUCB
- 15pxUCB
- .875rem · 14pxUCB
- 14pxUCB

## Shape & depth

Cards and panels: 3px corners · buttons and chips: 0px.

### Corner radii

- 20px

  used in 5 rules

- 4px

  used in 3 rules

- 9999px

  used in 2 rules

- .5rem

  used in 2 rules

- 3px

  used in 1 rule

- 15px

  used in 1 rule

- 32px

  used in 1 rule

- 5px

  used in 1 rule

- 100px

  used in 1 rule

- .25rem

  used in 1 rule

### Shadows

- 0 2px 4px rgba(0,0,0,.1),inset 0 1px 0 rgba(255,255,255,.4)

  used in 2 rules

- 0 0 6px #333

  used in 1 rule

- 0 0 5px

  used in 1 rule

- inset 0 1px 0 rgba(255,255,255,.4)

  used in 1 rule

- 0 0 3px rgba(255,0,0,.8)

  used in 1 rule

- none !important

  used in 1 rule

### Gradients

- linear-gradient(110deg, rgb(255, 255, 255) 0%, rgb(218, 248, 255) 100%)

  used in 1 rule

- linear-gradient(135deg,#00d084,#0693e3)

  used in 1 rule

- linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)

  used in 1 rule

- linear-gradient(135deg,#faaca8,#dad0ec)

  used in 1 rule

- linear-gradient(135deg,#fafae1,#67a671)

  used in 1 rule

- linear-gradient(135deg,#fdd79a,#004a59)

  used in 1 rule

Breakpoints: 600px · 640px · 650px · 700px · 900px · 901px · 1000px

## Voice

Tone: professional. Energy: low. Written for general consumers.

## DESIGN.md

The file Copy design system puts on your clipboard. [Open the raw file](https://firebasestorage.googleapis.com/v0/b/clinical-ai-design.firebasestorage.app/o/snapshots%2Fdesign-systems%2Fmd%2F100923921.md?alt=media).

```
---
generator: clinical-terminal-brand-kit
company: "UCB"
domain: "ucbinc.com"
colors:
  primary: "#0169B5"
  onPrimary: "#FFFFFF"
  dark: "#1B7D00"
  accent: "#016AB5"
  background: "#071925"
ground:
  mode: dark
  hex: "#071925"
  ink: "#FFFFFF"
  accent: "#2E85D3"
fonts:
  heading: "Archivo"
  body: "Archivo"
radius:
  card: "3px"
  button: "0px"
---

# Design System — UCB

> Read from UCB's public website (ucbinc.com) by Clinical Terminal. Not reviewed by UCB.
> Use it as inspiration: borrow the ideas, not UCB's name, logo or identity.

## Ground
- **Dark ground** (#071925), from UCB's site background #071925. Pages and panels sit on it.
- Main text: #FFFFFF (17.88:1 on the ground).
- Secondary text is white at 88% / 76% / 60%; hairlines and plate borders white at 16%.

## Color
- **Accent on the ground: #2E85D3** (4.61:1), adjusted from UCB's primary #0169B5 so it stays readable. Use it for kickers, key numbers and one highlight per screen, not for large fills.
- **Primary #0169B5** for filled shapes (buttons, chips, bars), with #FFFFFF text on it (5.69:1).
- Secondary accent #016AB5: charts and a second data series only.
- Quote every hex exactly as written above.

## Type
- Headlines: **Archivo**. Body: **Archivo**. Both on Google Fonts.
- UCB's site uses ProximaNova / ProximaNova; these are the closest free look-alikes.

## Shape
- Cards and panels: 3px corners. Buttons and chips: 0px.

## Voice
- Tone: professional. Energy: low. Written for general consumers.
- Headlines are short and concrete.

## Tokens from the site's stylesheets

### Typefaces

- ProximaNova
- monospace !important

### Type scale (most-used sizes)

`1.7rem` · `1.25rem` · `18px` · `1rem` · `16px` · `15px` · `.875rem` · `14px` · `0.8rem` · `12px`

### Letter-spacing

`-.025em` (1)

### Corner radii (most-used)

`20px` · `4px` · `9999px` · `.5rem` · `3px` · `15px` · `32px` · `5px` · `100px` · `.25rem`

### Shadows

- `0 2px 4px rgba(0,0,0,.1),inset 0 1px 0 rgba(255,255,255,.4)`
- `0 0 6px #333`
- `0 0 5px`
- `inset 0 1px 0 rgba(255,255,255,.4)`
- `0 0 3px rgba(255,0,0,.8)`
- `none !important`

### Gradients

- `linear-gradient(110deg, rgb(255, 255, 255) 0%, rgb(218, 248, 255) 100%)`
- `linear-gradient(135deg,#00d084,#0693e3)`
- `linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)`
- `linear-gradient(135deg,#faaca8,#dad0ec)`
- `linear-gradient(135deg,#fafae1,#67a671)`
- `linear-gradient(135deg,#fdd79a,#004a59)`

### Breakpoints

600px · 640px · 650px · 700px · 900px · 901px · 1000px
```