Vendors
Skipta Details Use of Norstella Data in SkiptaNXT Messaging Engine
In a promotional webinar published on June 2, 2026, Leigh MacDonald of Skipta described the company's SkiptaNXT engine, a platform for delivering messages to healthcare providers.
By The Desk - Jordan Leahy·June 4, 2026
The engine uses data from Norstella to time brand and therapy messaging to prescribers. According to Skipta, messages can be triggered by events such as changes in a patient's lab results or prescriptions.
Messages are delivered through Skipta’s specialty-focused digital channels. The company stated the system is designed to maximize engagement with prescribers by timing message delivery to relevant touchpoints.